Electronic Press Kit
Documents & Other Information
From left to right:
- Glenn Furlong, Chair, Board of Directors – Iris Kirby House Foundation
- Gail Tobin, Chief Executive Officer – Iris Kirby House
- The Honourable Steve Kent, Deputy Premier and Minister of Health and Community Services
- Tamara Biehn, Chair, Board of Directors – Iris Kirby House
About the Iris Kirby House Logo
Iris Kirby House wanted a new look and feel to represent the organization, the support offered, and the hope and transformation that women and children experience when they come through the shelter doors.
A caterpillar is bound to the earth until it undergoes its transformation into a free and fluttering butterfly. We use this symbol to represent the change a woman undergoes under the care of Iris Kirby House. This icon shows the moment of first flight of a butterfly, wings flapping with new life. The use of colour and transparency conveys movement, flight, and transformation. The logo transforms from purples (symbolizing non-violence against women) to blues (symbolizing freedom, calm & peace).
The logo was inspired by a local species of butterfly called the “Silvery Blue” that has beautiful blue and lavender tones in its wings. The various shades are used to mimic motion of the fluttering wings in an almost freeze-frame style – this illustrates moving forward but also is a metaphor for this transformative process.